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Dan Kennedy wrote in a recent article, “‘Sticktoitiveness’ is a strength of character, a philosophical position, a consciously valued and directed behavior, a habit…. winners stick to things, losers give up easily, flit about randomly. Losers waste all the years of their lives looking for the unicorn of modern fantasy, the easy button. Winners find winning strategies and stick to applying them.”

Those of us who are involved with network (or netweb) marketing have found it to be rewarding and challenging. So many companies work to convince us that it is “easy.” You just make a list of friends and family, offer them the great business opportunity, and they will “jump” at the chance to join you in this lucrative endeavor.

I know that when I first became involved, I was surprised by the skepticism and cynicism expressed by those I approached - especially my family members. They almost showed anger and disgust that I would be “duped.” It was not easy to stay the course and disregard the warnings.

As Kennedy continues, “Successful pursuit and achievement of exceptional objectives usually involves two key elements: sticking to a course of study, acquisition of information, learning relevant methodology even if, at first, uncomfortable, foreign or difficult; sticking to self-imposed requirements for implementation of what is learned.”

The great news is that my “sticktoitiveness” is beginning to pay off - in a plethora of ways. So, I leave you with the advice to make a difference in your life and the life of others by sticking with it!

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Even though I am busy and work on controlling the amount of e-mail messages I read, I receive and read three messages daily from the outstanding marketing guru Dan Kennedy. His “Success Marketing Strategy” is filled with useful words of wisdom and always makes me think.

Let me share some of today’s message. Kennedy was extolling the virtue of what he observed when visiting Disney.

Big Idea: what is the ‘culture’ you are deliberately striving to – and investing in – creating? What attitudinal and behavioral changes you strategically work at inspiring?”

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What a mistake so many make! I hear people complaining all of the time. They don’t seem to realize that they have made the choices that are defining their lives and situations. When we are grateful for what we do have - and not just materially - we do attract more to be grateful about.

Yes, I know that my life isn’t always perfect, but it is so wonderful to have the challenges and obstacles that make me strong and create triumphs every day.

I suggest that you follow these three steps when you get up in the morning:

1. Make a grateful list - expand it every day.
2. Turn on the video at http://www.youtube.com/watch?v=1NeMC1Fl3J0 
3. Do the Gratitude Dance

Be sure to have fun and share this with many others!

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Is it me, or is this year what I would call the “Year of Frantic Free Stuff?”

I have been bombarded by a plethora of Internet Marketers giving way more free stuff than I even have time to download, let along read or listen to later.

Yes, I did start off thinking that this information would be interesting, might help me plan 2008, and would also introduce me to some new gurus and worthwhile e-newsletters. Because I send out two of my own e-newsletters, I am always scoping out others for comparison.

Frankly, I have discovered that the great majority of the “gifts and presents” were obviously given only to get e-mail addresses, so that the giver could keep reminding me - almost daily for a number of them - that they have great products to sell “at a discount, if you act within 24 hours. Also, these products will make me wealthy in a couple of weeks.

Now, I don’t want to seem ungrateful and I won’t knock anyone who is working hard at making a living, but I do wonder if others are getting as sick of the e-mails as I am.

Even though I did take advantage of not even half of the presents offered, and even though I will admit that possibly three of the e-newsletters and courses that accompanied them have been well done and have offered some good nuggets of wisdom, I am already tired of the frantic overload.

Am I jaded, cheap (if I had followed through on 10% of the discounted offers, I would be broke for sure), or just too busy with my own projects to appreciate the gifts?

What about you? Have you benefited from all of the free and discounted stuff, or do you wonder if the generous marketers are in panic mode themselves? Or, are they really making money?

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Tell me. Have you and do you employ the four L’s on a regular basis? What are they and how can you use them? I am so glad you asked. All four of them practiced together will help you on your journey to leadership and success.

1. LOOK - Be observant. Watch what is happening around you. You will be amazed at how much you will learn by paying attention to the small details. How someone moves and reacts to others presents an open book, showing you the best way to approach them. Also, watch closely for their reaction to you and what you are saying and/or asking.

2. LISTEN - Listening closely to others rather than talking pays off with huge dividends. When we stop thinking about what we are going to say next and sincerely listen to others with interest, we will not only find out a great deal, but we will also make them feel important. I know we have often heard that this is why we have two ears and only one mouth.

3. LEARN - My two mentors, Orrin Woodward and Chris Brady, have written the best selling book, Launching A Leadership Revolution: Mastering the Five Levels of Influence. Their first level is learning, and they point out that all “All leaders are readers. But all readers are not necessarily leaders.” Yes, I could actually list this post in every category because of the strength and influence of pursuing lifetime learning.

4. LEAD - When we master the levels - I will be focusing on them in many of my upcoming posts - we will become strong leaders in all areas of our lives, careers and communities. The beauty of leadership is that it is a skill that can be learned. Remember, if you look behind you and no one is there, you do need to work on leadership.

Until next time, keep up the growing and excelling.

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Cynthia Kersey wrote in her book, Unstoppable Women, “Believe in yourself and there will come a day when others will have no choice but to believe in you.”

Two different factors that contributed to today’s blog topic. First, I ordered and read Seth Godin’s, The Dip - A Little Book that Tells You When to Quit (and When to Stick) . Secondly I was listening to a CD of a presentation by a successful Network Marketer and he stressed staying the course.

We all know that it can be discouraging when we introduce our great opportunities to prospective clients and are baraged by rejection. If we realize that this whole experience will help us grow and in the words of Ellie Drake, “We develop strong rejection muscles.”

Stay the course. It has been proved that persistance pays off!

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I am happy about all of the great and informative books available today.

If you haven’t figured it out yet, I am a voracious reader. Besides reading The Dip: A Little Book that Teaches You When to Quit (and When to Stick) by Seth Godin (it arrived yesterday), I have been enthralled by I’m On LinkedIn - Now What???  by Jason Alba.

As I was reading the Table of Contents, I realized this is a Happy About Book with more than 13 other books in publication. You might be interested in visiting http://happyabout.info/networking-community.php and/or http://happyabout.info/

I am really “Happy About” finding them. Let me know how you feel.

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In the recently published book, Launching a Leadership Revolution: Mastering the Five Levels of Influence, the authors, Chris Brady and Orrin Woodward, ask “What is leadership?”

They go on to state, “The concept of ‘leadership’ is a complex one. Most everybody has a feel for what the term means, at least in a general sense, but generalizations about leadership don’t help very much. In order to understand how to lead and why to lead and what it even means to lead, we’d better get clear on what comprises this complex idea embodied in this simple little English word.”

A few good quotations about leadership:

“The successful leader gets superior performance from ordinary people.” – Al Kaltman

“Leadership is getting others to want to do something that you are convinced should be done.” – Vance Packard

“The leader’s job is to provide an empowering environment that enables employees to serve their customers and provide them the training, education, and support they need.” – Bill George

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What could this be?

In my opinion, in order to be successful in any endeavor, the most important ingredient is PASSION. Without passion for what we are presenting and/or doing, we are not only asking for unhappiness, we are far from succeeding.

I have been so fortunate in the different careers I have pursued, because I am grateful that I have loved them all with a passion. When I was between careers and at a loss for what to do, I applied for a server (waitress) job. Others thought that I wouldn’t like it or stick with it. But I loved it and developed a true passion for it.

I was soon making more money and loyal customers than all of the other servers put together. Passion paid off.

Do you have passion for what you are doing? If not, I suggest finding something else or what you can be passionate about currently.

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The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

Read The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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