What Is the Culture You Are Creating?
Even though I am busy and work on controlling the amount of e-mail messages I read, I receive and read three messages daily from the outstanding marketing guru Dan Kennedy. His “Success Marketing Strategy” is filled with useful words of wisdom and always makes me think.
Let me share some of today’s message. Kennedy was extolling the virtue of what he observed when visiting Disney.
“Unlike being in a comparable crowd exiting a sporting event, business convention hall or anywhere else, hardly any pushing, shoving. Civility, politeness. Graciously letting people move in front. Care taken not to bump strollers, kids. Everybody pleasant. I saw this throughout my visit. People holding doors for each other. Stopping to help somebody pick up dropped packages, juggle kids. Incredible civility. Why?The Disney culture not only profoundly affects its employees, it somehow “magically” affects its customers while under its spell. People change their attitudes and behaviors while on Disney grounds, in Disney hotels. (It suggests this is the place to meet for difficult contract negotiations or dispute mediation.)
Well, here’s a question for you to ask yourself: what “magical effect(s)” does your business have on your customers or clients or patients?
Big Idea: what is the ‘culture’ you are deliberately striving to – and investing in – creating? What attitudinal and behavioral changes you strategically work at inspiring?”
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