Two Takes on How to Market
Monday, March 17th, 2008The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker, American businessman
Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. Richard Hatch, American actor
Are Drucker and Hatch proposing the same marketing strategy? Similar, yes, in that they both propose understanding and knowing the customer. Or do they? I feel that Drucker is suggesting forming a relationship – which I agree with. Whereas, Hatch is talking manipulation – which a lot of marketers
propose.
What do you think? I would love to read your feedback.
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