Your Most Important Step ?
You’re likely jazzed up about starting your home business. That’s great, we all start by reaching for the stars. We anticipate the thrill of the success we’ll enjoy, the money we’ll make, the fun we’ll have…
May I make a suggestion before you fall off a cliff ?
Stop and take the time to REALLY get clear on WHY you want to start your business. If your reason is just to make money, I can tell you right now you’re chances of succeeding are slim - so save your time and money.
Don’t misunderstand me; I believe that owning your own business is of paramount importance to enjoying a great life.
What I am saying is you need to did deep inside yourself to discover your core motivations for wanting this business. For example: If you are determined to earn enough money so your spouse can stay home to raise the kids you’ve begun to identify the kind of deep motivation you’ll need in running your own business.
Without this type of motivation - your ‘Big Why’ - you will quit your business when you encounter a big enough obstacle. The deeper you dig, the clearer your reasons, and the more of these reasons you can identify - the more unstoppable you will be.
For example: I was told a story about an man who’s wife needed and expensive operation right away. They had no insurance or savings to pay for it. This man started his first home business by joining an MLM company and within three months had made all the money needed to pay for her operation - about $25,000.00.
The strategy for digging down to your ‘Big Why’ reasons are simple - so simple many people don’t take the time required to get to the power. Failing to take the time to do this would be a fatal mistake to your business plans - like falling off a cliff.
Start by asking yourself why owning your own business is important to you. What will it provide you or your family? Take those reasons and dig deeper and get to the root of that ‘why’. Repeat this question and answer process over and over till your heart speaks to you - essentially saying, ‘that’s it’
Here’s an example of how the man I spoke of above MAY have dug down to find his ‘Big Why’: Why start a home based business? To make more money. Why do I need more money? To pay for my wife’s operation. Why is that important? Because I love her. Why else? Because she loves me and supports me in everything I do. Why else? Because she’s a wonderful mother, and our young children need her guidance and love. How important is it for you that your children have their mother in their lives? Hugely important - there’s nobody who will ever love my children like their own mother. Are you committed to making sure your wife will stay alive so your children can have her in their lives? Yes, I’m totally committed.
Now you’ll likely agree that no obstacle (like prospects rejecting him) would stop him from achieving his outcome.
You also have compelling reasons for wanting to succeed in your business. Dig into your heart and unleash the power that comes with discovering your core ‘Big Why’ reasons.
This exercise may prove to be one of the most important steps you ever take for succeeding in your won home based business.
John T. Kelly
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