Building Trust Multiplies Your Profits
As a home based business entrepreneur, developing trust between you and your prospects or clients is among the top attributes you can establish.
This is not about the benefits of ‘doing the right thing’ so you can sleep well at night. I’m going to assume you’re already smart enough to be doing that.
Instead, I want to briefly review a number of other powerful benefits to building trust which may have slipped under your radar up to this point.
Short and sweet, here they are:
1. Having trust greatly reduces the amount of time it takes for you to make a sale. Consider the time difference required between new orders from a prospect or client who trusts you versus the amount of time it takes to get a prospect with whom this trust has nor been established. The difference is often enormous
2. Using the same example above; now consider the amount of money saved since many of the costs involved in bringing a new client on board are not involved when taking additional orders from existing clients.
3. Clients who trust you also purchase more often and in higher quantities.
4. Clients who trust you are easily approachable for referrals. These referrals will automatically have a much higher level of trust in you because you have been introduced to than by someone they trust. The cycle repeats itself allowing you to once again save considerable time and expense.
5. Finally, working with people who trust you typically means that the relationship between you is positive and friendly. Needless to say, these type of people will make your work much more enjoyable and far less stressful.
Most home based business entrepreneurs will recognize that the benefits posted above offer significant benefits when evaluated individually. Even if the individual benefits provide incremental rewards; when combined together the mprovements can make a profound difference on your bottom line.
Methods and strategies for building this level of trust will be covered in a future post. For now, begin to consider how you can build trust in your relationships and with every interaction.
John T. Kelly
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