Why Your Home Business Is, and Isn’t, About You
Most people who start a work from home business opportunity do so because we feel it will fulfill a need they have. This need may be for additional income, more time with our families, the desire to be our own boss, etc.
These are all valid reasons and provide a fair amount of motivation to succeed.
For those of us who have set our goals higher we will need a more profound source of inspiration. That inspiration can be found in discovering a bigger reason or meaning.
The bigger the reason, the more this mission helps other people or the planet; the greater the power our inspiration will be.
My point here is that although you may have initially started our businesses for our own selfish (not a bad word) reasons; it is only when we begin to devote ourselves to a higher calling than we are able to achieve truly significant success.
That’s right; the more we help other people get what they want, the sooner we will get what we want. We must remember that our mindset needs to be focused outside of ourselves rather than reducing this to a mere formula.
If our intentions are not genuine, our results will likely suck. People are great B.S. detectors - it comes from experience…
Taken a step further; our commitment to this mission cannot be a short term matter. This is why it is critically important that we invest the time and a lot upfront to uncover our core values and motivations.
Dedicating ourselves to the needs of other people automatically generates high standards and integrity which also serve our business success in the long term model.
Included in this is seeing to it that your customers and clients purchased only what they need; no more, and certainly no less.
The purchase of your service or product should come only after you have provided value up front; to the point where your customer decide for themselves that the time is right to make this purchase.
Customers who are convinced to make a purchase by someone other than themselves always end up feeling negative about the transaction. Needless to say, this does not provoke trust or the desire to do business again in the future.
We have previously discussed the multiple benefits associated with building trust with your customers. Finding new customers is neither cheap nor fun whereas working with existing clients is extremely cost-effective and can lead to multiple referrals.
As always, it’s about working smarter rather than harder.
John T. Kelly
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