Kick Butt Communication for Entrepreneurs
The angels are so enamoured of the language that is spoken in heaven, that they will not distort their lips with the hissing and unmusical dialects of men, but speak their own, whether there be any who understand it or not. -Ralph Waldo Emerson
Today’s Tip:
Like never before in the history of man, we only have a few seconds to grab a person’s interest.
Rather than using long drawnout explanations about your product or the value it offers, consider using an analogy or metaphor to quickly bridge your communication gap.
Analogies:
The vast majority of human learning happens by comparing something that is known to something that is unknown.
Example: if I was communicating to someone who had no idea what ‘Residual Income’ was; I might use a an analogy such as; ‘Well you know how a best selling author does the work of writing her book once, and yet they get paid royalties over and over for years?”
This simple analogy acts as an example that the person I am speaking to can relate to and immediately understand.
Not only do analogies help people understand what you are communicating, but it also drastically cuts down on the required time to make them understand.
Metaphors:
Metaphors are often use to embellish a description.
If I wanted to make a dramatic point regarding the current mortgage crisis, using the metaphor of, ‘Mortgage Meltdown’, would immediately be understood by the party I’m speaking to.
Using a metaphor, ‘addicted to oil’, would quickly communicate the direction of the conversation involving our oil crisis.
The creative use of both analogies and metaphors will go a long way in getting and keeping the attention of the person you are communicating with.
Home-based business entrepreneurs have a great advantage because we are not regulated by ‘canned responses’, and can design our own verbiage to use when prospecting and otherwise communicating with clients for maximum effectiveness.
John T. Kelly ~ The Home Business Evangelist
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